Victoria Secret's Fashion Show 2006 II
The Victoria's Secret show not only has become a magnet for lascivious males, but models are drawn to the job as well.
Karolina Kurkova, in particular, had the added responsibility of wearing a diamond-studded bra worth a reported $6.5 million.
Sharen Jester Turney, chief executive of the Victoria's Secret brand, said the show is expected to kick off the chain's Christmas selling season when it airs. How much it will add to the company's coffers is unclear.
"Anytime you do something likes this, it's hard to quantify it. But I can tell you the day after the fashion show, we [offer] a free lip gloss. We actually see the traffic booming in the stores," Turney said.
She added that as many as 100 million people see at least a snippet of the show, either on television or online.
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